06-08-2012 PSI Promotional Products Day cancelled

There is agreement that, in order to achieve this, further initiatives emphasizing the potential and the advertising effectiveness of promotional products are required. In this context extended market research must be initiated in order to obtain additional reliable data and findings.

Following an intensive exchange between EPPA as representative of the national associations of the promotional products industry and PSI, a consensus was reached that the leading trade show of the promotional products industry in January does not offer a suitable platform for the intended market research and that the visitor structure of the January event should remain unchanged. The

The intention is to develop suitable tools and platforms together, in which end customers will also participate to achieve due significance and appreciation for promotional products.