27-12-2011 New BPMA study on promotional products
UK - Promotional merchandise can deliver a higher ROI (return on investment) than radio and outdoor advertising and a ROI that is equal to TV and print advertising. This is one of the results of a survey on the power of promotional products in the UK conducted by the BPMA (British Promotional Merchandise Association) together with ActionPoint Marketing Solutions this summer.The UK wide study was conducted of a randomly selected set of 14,728 adults, who were screened on receiving promotional products either at work or home. Other important findings: 66% of respondents said they could remember the brand on the promotional product they received during the last year, while 79% said they were likely to do business with the company in the future. 84% said that a branded promotional gift increases brand awareness, and 87% of recipients said they kept a promotional gift for longer than 12 months. Last but not least, over half (56%) of respondents said their opinion of the brand/company was more favourable after receiving the promotional product.
According to BPMA sources, the British promotional market is worth an estimated 715 mil. British Pounds (approx. 823,036 mil. Euros).
www.bpma.co.uk