20-03-2012 The value of a gift, Nothing brings you closer

You have probably seen this advertisement in many catalogues already. But what does it mean? Why is it there? To stimulate the use of promotional products, EPPA launched the campaign “The value of a gift, Nothing brings you closer”, which zooms in on the differentiating value of the promotional product.

We all know that promotional products are key ingredients to any successful campaign. They increase awareness, loyalty and preference for the companies that use them as part of their advertising activities. A recent study, issued by the German National Industry Association (GWW) to examine the effectiveness of promotional products, confirms this.

As an industry, we want to share this knowledge within our industry as well as share this to end buyers. So we join and hope that others will join as well by putting the campaign logo on their communication material(s). By doing this, you can show the world that you support our industry and believe in the power of promotional products. We believe in the power of speaking with one voice, and as advertising experts, we know the effect of repetition. Repeated exposure will help end buyers learn that promotional products allow them to stand out and be noticed with affordable, long- lasting and measurable results. We therefore challenge you to use the campaign logo in your communication to end buyers.

Please contact your national association's office for more information on how to get the artwork. Note that the artwork is only available for industry colleagues who are a member of their national industry association. If you are not a member, please consider to become one. It is with joined forces that we can raise the professionalism of our industry and its reputation to end buyers. It is with one voice that we can become memorable and top of mind on those who decide.