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Promotional products remain effective

12-07-2011 Promotional products remain effective


Promotional products remain effectivePPAI research shows: 20.9% of respondents make a purchase after receiving gifts. 13.4% of respondents make a purchase after seeing an advertisement. 7.1% of the respondents make a purchase after seeing a TV advertisement. 4.6% of the respondents make a purchase after viewing an online advertisement. http://www.ppai.org/inside-ppai/research/research-videos