12-07-2011 Promotional products remain effective
PPAI research shows:
20.9% of respondents make a purchase after receiving gifts.
13.4% of respondents make a purchase after seeing an advertisement.
7.1% of the respondents make a purchase after seeing a TV advertisement.
4.6% of the respondents make a purchase after viewing an online advertisement.
http://www.ppai.org/inside-ppai/research/research-videos